Think! Why A&E? That is the message from local doctors, as a new campaign to raise public awareness of the different NHS services available to local residents launches.
Developed in partnership with NHS Blackpool Clinical Commissioning Group (CCG) and Blackpool Teaching Hospitals NHS Foundation Trust, it encourages people to choose the right NHS service for them and their families according to their symptoms.
The aim is to remind local people that A&E is not for common health problems associated with the colder weather but for critical or life-threatening emergencies.
Many people attend emergency service departments with minor ailments which could be better treated elsewhere. This can put extra demands on already pressured emergency departments, particularly during the winter period.
Every minute that an A&E doctor spends treating very minor problems reduces the time they can spend attending to those who have suffered heart attacks, strokes and life-threatening injuries.
Visit the specially designed WhyAandE.nhs.uk website for information and advice on what to do if you, or a loved one, falls ill or gets injured.